Marketing

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7 LinkedIn Profile Essentials for Producers

We often hear that producers don’t have time to leverage LinkedIn or any social media platform for that matter in their practice. Time spent on social media is inevitably time lost when you could be checking off the to-do list or in front of a client, right?


Is How You Communicate Hampering Your Life Insurance Sales?

For life insurance producers who are fully immersed in the industry day in and day out, it can be easy to forget the average consumer may not be familiar with certain concepts or terms.


Building Relationships Through Social Media

In short, the days of traditional marketing efforts for wealth planning professionals are over. Now is the time to build business relationships through social media.


Don’t Let Email Marketing Fall by the Wayside

There’s no denying that social media has changed the game for how financial professionals can engage with potential clients. Platforms like Facebook, Twitter and LinkedIn have made it easier than ever to get people talking about important financial planning issues, from wealth transfer to long term care.


Better Insurance Marketing Through Personalization

Forming a bond with clients is important across a number of industries, but perhaps none more so than insurance. Producers are responsible for providing not just a valuable service to clients, but a roadmap for their futures.


Twitter for Producers: Learn the Basic Commands

It’s likely that a person with your sales experience has figured out face-to-face networking events, but when it comes to digital networking, you may feel a bit lost. Communicating in the digital space is essential to 21st century networking and key to expanding your financial practice. You know your competitors are on Twitter and you can’t shake the notion that you should be too.


Getting The Best Results From Your Email Marketing Campaign

Insurance producers working today have a wealth of marketing opportunities. While there are traditional means like print advertisement and good old-fashioned word of mouth, the Internet has opened a huge door when it comes to low- or no- cost marketing.


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