Life Insurance

Category Archives

Middle-Market Consumers Value Trust over Price When Buying Life Insurance Online

Back in the 1700’s English theologian Isaac Watts said “Learning to trust is one of life’s most difficult tasks.” Watts did not take part in LIMRA’s study of the middle market but his sentiment is strongly represented. In the study nearly 70 percent of consumers said it was hard to know which online sources of financial advice they could trust.


Getting The Best Results From Your Email Marketing Campaign

Insurance producers working today have a wealth of marketing opportunities. While there are traditional means like print advertisement and good old-fashioned word of mouth, the Internet has opened a huge door when it comes to low- or no- cost marketing.


How Does Life Insurance Aid Your Retirement?

Most Americans who have been working for their entire adult lives have some plans regarding their retirement, whether that’s through a sophisticated savings plan or just keeping some money stashed between their mattress and box spring. Of course, many companies these days offer their employees an easy option to save in the form of a 401(k) or an individual retirement account (IRA).


Where Can Insurance Providers Improve on Social Media?

What was once a hot new trend has since become a mainstay that isn’t to be ignored. Social media is used by nearly three-quarters of all adults, according to a poll from the Pew Internet Project. As such, it is essential that insurance producer leverage social media, and do so properly.


Leveraging Mobile Technology for Insurance Producers

Are you taking full advantage of smartphone technology?In today’s technology-driven world, there’s a gadget or app for just about everything. More than just a trend, these tools can help you become more productive and improve your workflow – and, as an insurance professional, you know that efficiency is everything. Here are a few apps that can make you more efficient:


Practical Advice from the ‘$2 Billion Man’

Who says we only get one successful career? Steve Spector, who has spent his adult life amassing a fortune in the life insurance industry, has reinvented what success can mean. Recently, he was featured in National Underwriter Magazine as the $2 Billion Man, and has partnered with HighCap Financial for nearly a decade.


Bad Arguments Against Buying Life Insurance

When you’re speaking to your high net worth clients, they tend to take your opinion to heart.


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