Given that the baby boomer generation is a very large one – with a population of more than 77 million in the United States in 2008 – insurance agents and financial advisors should ensure that they are meeting their unique needs.
When was the last time you talked with your clients about their financial plan if they were to suddenly become disabled? Disability insurance is reported to be one of the most overlooked types of insurance. If you haven’t discussed it recently with your clients, now is a good time.
While logic would dictate that half of the human population is hardly considered a niche market, it seems that many insurance agents have tailored their sales pitch to male clients and need to reconsider their approach when working with women.