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The Mass Affluent Opportunity: Are You Missing Out?

In the decade since the launch of Facebook, social media platforms – including Twitter and LinkedIn – have established themselves as a trusted place for the Mass Affluent to locate and engage with financial companies and the information that they provide. Insurance agents and financial advisors need to institute a social media presence so they can not only demonstrate that they are tech savvy and cutting edge, but also to become an indispensable resource for maintaining their relationships with existing clients while finding new prospects in an actionable way.

Boost Your LinkedIn Presence with the Site’s Super Users

Financial services professionals who continue to ignore the potential of social selling are doing themselves a disservice. Data from Campaigner’s latest marketing trends survey showed that marketing professionals cite social media as the second-best driver of return on investment.

Don’t Let Email Marketing Fall by the Wayside

There’s no denying that social media has changed the game for how financial professionals can engage with potential clients. Platforms like Facebook, Twitter and LinkedIn have made it easier than ever to get people talking about important financial planning issues, from wealth transfer to long term care.

LIAM: Start the Conversation Now

Life Insurance Awareness Month (LIAM) is the perfect opportunity to reach out to your clients about life insurance. Whether it’s a life event like a new baby or a wedding or divorce, circumstances change and so does the need for life insurance. Many organizations like…

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LIAM Social Media Graphics & Client Letter Complete the form below to access these resources. This material does not constitute tax, legal or accounting advice and neither Highland Capital Brokerage nor any of its agents, employees or registered representatives are in the business of offering…

Marketing Communications Manager

Job Description The Marketing Communications Manager will lead the development and implementation of our marketing programs designed to promote our internal and client brands. We are currently seeking a high-quality communication specialist in our marketing department. The ideal candidate will be experienced in digital and…

Senior Copywriter & Content Strategist

Job Brief We are looking for a talented life insurance and annuity copywriter with proven abilities to develop engaging marketing content through the full range of media, including print, blogs, websites, outbound campaigns, video scripts, emails, social media, and more for professional B2B audience and…

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