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Life Insurance: It’s Not for You. It’s for Them.

Across the nation, September marks Life Insurance Awareness Month (LIAM). LIAM serves as a necessary reminder to individuals that life insurance is an important, and often forgotten part of financial planning.

The theme this year, “It’s not for you. It’s for them.”, by Life Happens, annual organizer of LIAM, is focused on who life insurance is really meant to protect – your loved ones. There are few better ways to illustrate this than by watching the role parents play in families.

Think about how many ways parents support their loved ones — the indispensable tasks they take care of on a daily basis. What happens when that support is interrupted? While life insurance can’t replace a loved one, it can make the financial path easier for those left behind. Once the life insurance is in place, it is done. No more thinking about it.

Encourage those you know to make an appointment and speak with an advisor today.


Visit Highland’s social sites — LinkedIn, Facebook, Twitter, Instagram — and share this video with your online community or download it and share directly on your social profile. Spread the word about life insurance and make a difference in the lives of loved ones now.


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This material does not constitute tax, legal or accounting advice and neither Highland Capital Brokerage nor any of its agents, employees or registered representatives are in the business of offering such advice. It was not intended or written for use and cannot be used by any taxpayer for the purpose of avoiding any IRS penalty. It was written to support the marketing of the transactions or topics it addresses. Anyone interested in these transactions or topics should seek advice based on his or her particular circumstances from independent professional advisors.
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