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June 2016 LTC Newsletter


LTC in the News

The word is spreading. Major news outlets are letting the American people know the importance of long-term care planning. Are you? Here are a few third party articles.

Top News

What Life Insurance Pros Can Learn from Behavioral Economics

Most people are in agreement that a long-term care policy is a sensible, valuable investment. If that’s the case, why aren’t more people purchasing one? According to LIMRA’s recent findings in its 2016 Insurance Barometer Study, while 67 percent of consumers agreed that “most people need long-term care insurance,” only 16 percent reported actually owning a policy. Read more

Medicaid Financial Eligibility for Seniors and People with Disabilities in 2015

Researchers at the Kaiser Family Foundation have published a comprehensive report on financial eligibility for Medicaid services. If you’re looking for detailed information for a particular state, this resource may provide the up-to-date answers you need. Read more

More Customers Keeping Long-Term Care Policies

A LIMRA study found LTCI policy lapse rates declined from 5.1% during 2002-2004 to 3.6% during 2008-2011. The report also shows the longer people own their policies, the more likely they are to keep them. Lapse rates are over 10% at year one and fall to 1.5% at year seven and beyond. Read more

How to Cope with Caring for Baby Boomer Parents While Raising Small Children

Boomers were the first to be called the “sandwich generation.” Gen Xers and millennials have been nicknamed the “foot-long sub generations” as they care for grandparents in addition to parents and children. Read more

Sales Tips

LTC Videos Help You Educate Clients

A key part of your clients’ retirement plans should include long-term care planning. Nationwide’s suite of client-approved videos support those client conversations. To view these resources and learn more about Nationwide YourLife CareMatters®, Read more

Long-Term Care: Helping Clients Make the Right Choices

Long-term care (LTC) encompasses the wide range of services that may be needed when a person suffers from a prolonged illness, cognitive impairment, or other disability. These services may be provided in one’s own home through home health agencies, in an assisted living facility, or in a nursing home. This article analyzes the benefits and costs of protecting against these expenses through long-term-care insurance, explains important features that should be considered when choosing among LTC insurance policies, and discusses alternatives to LTC insurance. Read more


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