Life Insurance

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Recent Study Spotlights Life Insurance Gap for Many Americans

Meeting2As an insurance producer, there’s a very good chance that many of your clients are not prepared for the loss of their household’s breadwinner. At least, that’s the takeaway from a recent report from the Life Insurance Management Research Association (LIMRA).


How Should Financial Professionals Approach Gen X?

As the economy continues to recover from the Great Recession, it seems that no generation made it through without various financial woes. But there are trends that have become apparent which have since been tracked and studied by LIMRA.


Life Insurance Awareness: The Women’s Market

Financial professionals are working with more female clients now than ever before. Women are increasingly becoming the primary breadwinner and the financial decision maker of their households. But despite their increased responsibility, many report feeling underprepared when it comes to long-term financial planning.  Learn their top concerns and where life insurance can play a role.


Middle-Market Consumers Value Trust over Price When Buying Life Insurance Online

Back in the 1700’s English theologian Isaac Watts said “Learning to trust is one of life’s most difficult tasks.” Watts did not take part in LIMRA’s study of the middle market but his sentiment is strongly represented. In the study nearly 70 percent of consumers said it was hard to know which online sources of financial advice they could trust.


Getting The Best Results From Your Email Marketing Campaign

Insurance producers working today have a wealth of marketing opportunities. While there are traditional means like print advertisement and good old-fashioned word of mouth, the Internet has opened a huge door when it comes to low- or no- cost marketing.


How Does Life Insurance Aid Your Retirement?

Most Americans who have been working for their entire adult lives have some plans regarding their retirement, whether that’s through a sophisticated savings plan or just keeping some money stashed between their mattress and box spring. Of course, many companies these days offer their employees an easy option to save in the form of a 401(k) or an individual retirement account (IRA).


Where Can Insurance Providers Improve on Social Media?

What was once a hot new trend has since become a mainstay that isn’t to be ignored. Social media is used by nearly three-quarters of all adults, according to a poll from the Pew Internet Project. As such, it is essential that insurance producer leverage social media, and do so properly.


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