In short, the days of traditional marketing efforts for wealth planning professionals are over. Now is the time to build business relationships through social media.
More than ever, financial professionals are forced to contend with a strange dichotomy among clients. On the one hand, Americans are hungry for financial advice to sooth their worries. However, challenges in helping clients understand their risks, as well as the appropriate solutions, remain obstinate.
There’s no shortage of factors to consider when it comes to estate planning. Family relationships, last wishes, wealth transfer – your clients will have their hands full. However, in addition to helping them wade through the often complex process of estate planning, they’ll also be looking to you for one more service: reducing costs.
You provide your clients with valuable, and often life-changing, services. From estate planning to trust owned life insurance, the strategies and products you put forth allow clients to protect themselves, their loved ones and their legacies.
If obtaining insurance is all about planning for the future, many clients are leaving themselves vulnerable due to poor strategy.