These days, just about every company can benefit from a social media campaign.
Life insurance agents and financial planners are often focused on what they can do to attract new clients, but it’s important that they not forget about existing clients, as studies have shown personal relationships are a huge part of retention.
The Internet is creating a new sales environment that demands you, as a financial professional, have an online presence. In the past, selling financial and insurance products relied on making a great first impression with potential clients and building relationships. You focused on meeting new clients through referrals and cultivating a strong reputation within your community and industry.
Every year is a new year when it comes to what retirement advisors can expect from their clients, potential sales and the market. This year is no exception, and many variables such as technology and life expectancy are already shaping 2015. While some trends come and go, staying on top of these changes is the only way to improve your sales process year after year and grow your business.
Reliance on technology in the business world is only growing, so it should come as no surprise that spending in this market is on the rise, too. International Data Corporation reported in April that the business technology spending market would increase from $236.6 billion in 2012 to $330.7 billion in 2017.