As financial professionals take on new challenges with a generational shift in the overall economy, it is vital that they look past the two people sitting in front of them and look down the line to the children as well. Often advisors get caught up in what the client needs in the moment and leaves it there, but very few take it further to ensure that the people they are trying to protect from financial hardship after losing a loved one are equally insured.
Insurance producers have the difficult task of getting their clients to think long and hard about topics they may not want to consider. Namely, their eventual passing. However, death is not the only potential risk your clients need to focus on protection against. In fact, based on data, there’s a good chance your clients are better financially prepared for death than they are for disability.