Regardless of gender, income or background, there’s a high probability that your clients will require long term care in the future. However, there are some key characteristics that make some more predisposed to LTC insurance than others.
As an insurance professional offering long term care coverage, there’s no doubt you’ll come across clients who believe such a product doesn’t apply to them. Such reticence is understandable, as no one likes to think there will come a day where they may need assistance with everyday tasks like bathing, dressing and eating. This is especially true of younger clients.