LTC in the News
The word is spreading. Major news outlets are letting the American people know the importance of long-term care planning. Are you? Here are a few recent third-party articles.
- HealthInAging.org – Eldercare at Home: Problems of Daily Living
- ThinkAdvisor.com – Alzheimer’s Awareness Includes Long-Term Care Awareness
- BrokerWorldMag.com – Remedial Math
Tis the Season … to Look
As you speak with clients this month, remind them how holiday visits can also be an important opportunity to check in on aging parents and older relatives with an eye toward their potential long-term care (LTC) needs. Read more
Survival Guide to Awkward Holiday Conversations
For many caregivers and their relatives, the holidays represent a time of dread. The awkward conversations that might ensue when you’re forced to share space with a sibling you resent for not helping enough with Mom’s caregiving. Or when your young child comes to you in tears because Grandpa’s dementia has advanced to the point he no longer knows who she is. What can you say? How can you respond to these challenging situations? Read more
State of the Industry Webinar Takeaways
In a recent webinar, CLTC instructor Bill Comfort reviewed the state of the industry, including stability, new products, new carriers, future rate stability, and unlimited need. Here are some of the key takeaways.
- The priority is care, not insurance
- “One size does not fit all” – What is the best plan for the client in front of you?
- Continue to engage the client – this is a subject that is not a one-time conversation
- Agents need to proactively initiate the LTC conversation
- Stand-alone LTCi is not dead or dying, though sales are still sagging
- Plan to co-insure because some coverage is better than none
- Linked or hybrid plans aren’t always better than traditional LTCi, they’re simply different ways to fund the care need
- If an LTC claim lasts more than 1 year, then the average claim is usually 4-4.5 years
OneAmerica Sees LTC Solutions Knowledge Gap
OneAmerica recently sponsored a survey of 2,065 U.S. adults ages 18 and older, to support the Long-Term Care Awareness Month outreach campaign. About 25% of the participants said they believe they have some kind of insurance that will help them pay for long-term care (LTC) services. But 13% of the participants said they have never heard of long-term care insurance (LTCI), and 9% said they don’t have any insured LTC planning products because they don’t know how to get the products. Read more
Long-Term Care Marketing Resources
Below are a few of Long-Term Care resources to help you get the conversation started with your clients.
- 10 Most Asked Questions About Long-Term Care Insurance
- Family Caregiving – The Cost of Long-Term Care
- Alzheimer’s Disease – What You Should Know and the Importance of Preparation
The Advisor’s Guide to Long-Term Care Conversations and Solutions
How to talk to clients about extended care, create meaningful care plans, and increase your profitability. Click here to view
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