Social Media

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The Growing Importance of Social Media for Insurance Professionals

As time goes on, there’s mounting evidence that people are integrating social media into their daily lives and looking to it for help in making educated purchasing decisions. As an insurance professional, you can use social media to your advantage to meet new people and boost your sales.

The Importance of Social Media in Attracting New Clients

Social media has the potential to dramatically improve financial professionals’ ability to engage with clients, but successfully using social media requires a different approach than traditional modes of consumer communication.

Find a Balance Between Online and In-Person

With so many technological tools at your fingertips, it can be tempting to rely solely on high-tech platforms to do business. However, the more things change, the more they stay the same. And in the world of financial advice, that means consumers still crave a face-to-face sit-down.

Boost Your LinkedIn Presence with the Site’s Super Users

Financial services professionals who continue to ignore the potential of social selling are doing themselves a disservice. Data from Campaigner’s latest marketing trends survey showed that marketing professionals cite social media as the second-best driver of return on investment.

Making the Most of Social Selling on LinkedIn

With the rise of social media has come the ascent of social selling. While “social selling” may sound like just another buzzword that’s here today and gone tomorrow, it’s actually a new version of what financial professionals have been attempting since the industry first began: Building personal brands.

Companies Supporting Sales Through Technology, Producers Should Follow Suit

Reliance on technology in the business world is only growing, so it should come as no surprise that spending in this market is on the rise, too. International Data Corporation reported in April that the business technology spending market would increase from $236.6 billion in 2012 to $330.7 billion in 2017.

Building Relationships Through Social Media

In short, the days of traditional marketing efforts for wealth planning professionals are over. Now is the time to build business relationships through social media.

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