As time goes on, there’s mounting evidence that people are integrating social media into their daily lives and looking to it for help in making educated purchasing decisions. As an insurance professional, you can use social media to your advantage to meet new people and boost your sales.
Social media has the potential to dramatically improve financial professionals’ ability to engage with clients, but successfully using social media requires a different approach than traditional modes of consumer communication.
With so many technological tools at your fingertips, it can be tempting to rely solely on high-tech platforms to do business. However, the more things change, the more they stay the same. And in the world of financial advice, that means consumers still crave a face-to-face sit-down.
Reliance on technology in the business world is only growing, so it should come as no surprise that spending in this market is on the rise, too. International Data Corporation reported in April that the business technology spending market would increase from $236.6 billion in 2012 to $330.7 billion in 2017.