Practically everyone uses the Internet, but many businesses fail to harness the Web’s power for advertising. A website isn’t enough in the modern era; you need to drive traffic to your site and connect with individuals who view your organization’s profile on social media platforms.
If you’ve sought advice on how to maximize your practice’s online presence, you have probably heard that it’s best to educate potential customers through blogs and social media posts.
With the right strategy, social media can serve as a powerful tool for financial professionals.
A recent report from LinkedIn and the Financial Planning Association sheds new light on the demographics of social media use, as well as the measurable impact these tools can have on business. In short, many experts agree that it’s time for financial professionals to start taking social media seriously.
Today, most financial professionals recognize the need for large-scale email outreach programs and an accompanying social media presence. These digital tools provide an easy way for producers to communicate with current clients and consumers who may become clients in the future.
Independent insurance advisors need social media if they want to be part of the future of the insurance industry. Social media platforms have been around for decades, it just took a while for them to take the form in which we now know them.