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Don’t Let Email Marketing Fall by the Wayside

There’s no denying that social media has changed the game for how financial professionals can engage with potential clients. Platforms like Facebook, Twitter and LinkedIn have made it easier than ever to get people talking about important financial planning issues, from wealth transfer to long term care.


Getting The Best Results From Your Email Marketing Campaign

Insurance producers working today have a wealth of marketing opportunities. While there are traditional means like print advertisement and good old-fashioned word of mouth, the Internet has opened a huge door when it comes to low- or no- cost marketing.


Marketing Solutions with EasyLife Direct

Highland Capital Brokerage is proud to deliver best-in-class service and support for our customers.  Our Vice Presidents are unmatched in the industry at providing consultative and objective solutions for both your clients and your practice. Our goal is to be your full-service partner for life…


Social Media Marketing Strategy for Financial Professionals

These days, just about every company can benefit from a social media campaign.


How to Use Email to Accelerate Sales

Despite its age, email is still widely used, and can be effectively utilized as a marketing tool in its own right.


Better Insurance Marketing Through Personalization

Forming a bond with clients is important across a number of industries, but perhaps none more so than insurance. Producers are responsible for providing not just a valuable service to clients, but a roadmap for their futures.


Boost Your LinkedIn Presence with the Site’s Super Users

Financial services professionals who continue to ignore the potential of social selling are doing themselves a disservice. Data from Campaigner’s latest marketing trends survey showed that marketing professionals cite social media as the second-best driver of return on investment.


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